01 · DISCOVERY was
RANKED
RETRIEVED Discovery stopped being a ranking problem.
There is no list to be third on any more. Something answers once, and either says your name or doesn't.
WHAT CHANGED
three things broke
at the same time.
Marketing used to be a funnel of impressions. It's now a retrieval system — something has to find you, understand you and repeat you before a person ever sees you.
None of what follows is a forecast. It has already happened, and most marketing systems were built before it.
02 · CONTENT was
MORE
WHICH Content cost collapsed, so content stopped being the difference.
Everyone can make everything now. Volume is free. Choosing is the only expensive part left.
03 · MEASUREMENT was
CREDITED
CAUSED Attribution died, and causality became the currency.
Privacy took the signal. What's left is a spread — and whoever shows the spread honestly gets the budget.
All three inside the same thirty-six months — which is why fixing one of them on its own doesn't hold.
what we do
five capabilities.
one spine. one way in.
We built this around what’s broken, not around what we own. Every capability answers a question brands are now being asked and mostly can’t answer.
trust, rights & governance
Everything we make can be traced, disclosed and defended. Provenance on generated assets. A record of what a human decided. Consent architecture built for the enforcement dates that are actually coming.
It’s in every engagement, because within a year or two it won’t be optional.
how we work
diagnose. build.
operate.
Three ways in, in the order most people need them. You can stop after any of them.
Two to three weeks • fixed fee
Diagnostic
01 + details
Two to three weeks • fixed fee
01 Diagnostic
Five dimensions scored against the conditions you’re actually operating in: machine legibility, content system, measurement integrity, agent readiness, governance exposure.
You get a scored index, the three things we’d fix first, and what each one costs. Every input is evidence you own and can check yourself. Credited against a Build engagement if you go ahead within ninety days.
Deliverable scope
01 / 03
Defined scope • defined price • defined date
Build
02 + details
Defined scope • defined price • defined date
02 Build
We build the thing. A dual identity. A visibility programme. A brand model. A measurement architecture. A consent foundation.
You own the output — the brand model, the reference sets, the audience definitions, the data. That’s in the contract, not in the sales conversation.
Deliverable scope
02 / 03
Ongoing • priced on the system
Operate
03 + details
Ongoing • priced on the system
03 Operate
We run it with you. A standing experiment cadence. A live command centre instead of a monthly deck. A causal read you can take to a board.
Deliverable scope
03 / 03
transparency
We publish our engagement shapes and we quote in writing before we start. Very few studios in this market do.
We think that’s a strange way to ask for trust.
how we work with evidence
what we’ll tell you,
and what we won’t.
This category is full of promises the evidence doesn’t support. We’d rather be clear upfront about where the certainty ends — partly because it’s honest, and partly because it tells you what to ask everybody else.
01
On ranking in AI assistants.
There is no stable ranking to be first in. Ask the same question twice and you’ll often get a different set of brands back, in a different order. So we don’t promise a position. We measure how often you appear across a defined set of questions, asked many times over, and we report it as a trend with its variation shown.
02
On the files everyone tells you to add.
Some of the technical add-ons being sold as a route into AI answers are barely read by anything. We’ll still put them in place where they’re cheap and useful. We won’t bill them as a visibility programme.
03
On structured data.
It’s valuable — for disambiguation, for classic search results, for making a page parseable. It is not a lever that gets you cited. We use it for what it does and we say which is which.
04
On guaranteed traffic from AI.
That channel is still a sliver of the web. Nobody can guarantee volume from it yet. What we can do is make sure you’re eligible for it when it grows, which takes long enough that starting late is the expensive option.
05
On cause and effect.
Sometimes we can prove a change caused a result. Often we can’t, and we’ll say which. Our reports come with ranges, not single numbers pretending to be facts.
06
On rewriting everything for machines.
You don’t need a separate version of your site for AI, and you don’t need your content chopped into fragments. What helps is clearer writing and cleaner structure, which you should want anyway.
07
On search being dead.
It isn’t. The AI features everyone is chasing run on the same underlying systems that rank pages. The fundamentals matter more now, not less.
proof
we’re running this on ourselves,
in public.
Ask an AI assistant about AI-native marketing studios in Chennai and, when we started, it had nothing to retrieve about us. No listing. No mention. No citation.
That’s an awkward fact for a studio that sells AI visibility, so we’re treating it as the first case study. We published the baseline before we changed anything. We published the method in full. We publish the results every quarter, including the parts that didn’t work.
Live Case Study Telemetry
Public Audit
Baseline
Day Zero
Initial Position
Zero Citations
Methodology
Fully Disclosed
Cadence
Quarterly Audit
heritage
Built with Adyog — years of software, design and advisory work across India and the UK, delivering engineered digital systems for high-growth global brands.
team
AJAY LAKSHMAN A
SANJEEV SHIVA A
contact
Tell us what
isn’t working.
The more specific you are, the more useful our first reply will be. If we’re not the right people for it, we’ll say so and point you somewhere better.
Direct email
hello@80mm.studio
Message Received
Got it.
We’ll come back to you within two working days, usually with a question rather than a pitch.